智能化：粤港澳大湾区文化产业发展的基点和方向

Intelligence: Basis and Direction of the Development of Cultural Industry in the Guangdong-Hong Kong-Macao Greater Bay Area

粤港澳大湾区人工智能产业总值占全国三分之一的市场份额,尤其在语音识别、图像识别、智能机器人等领域处于全球领先地位。随着科技不断更新与数字化经济的迅猛发展,智能大湾区建设成为大势所趋,这给粤港澳大湾区文化产业发展带来新机遇。但是,就目前而言,粤港澳大湾区文化产业面临发展不平衡不充分、创意与科技融合程度不高、传统产业亟需升级换代等问题和挑战。作为新时代科技创新领域的领先技术,人工智能为解决粤港澳大湾区文化产业发展遇到的问题提供了新思路,为文化产业提供更加优化的创意设计解决方案、更高效的生产方式,可以优化文化产业生产环节;从深度和广度两个层面拓展文化产业市场营销和发行渠道,提升和改善用户体验;全方位赋能文化产业,形成智能创作、智能生产、智能营销、智能体验。人工智能贯穿于文化产业的设计、生产、销售、发行等全产业链环节,可以全面推动粤港澳大湾区文化产业朝着"智能大湾区"方向跨越式发展。

The total value of artificial intelligence industry in the Guangdong-Hong Kong-Macao Greater Bay Area accounts for one third of the national market, and the artificial intelligence industry in this area leads the world in various fields such as voice recognition, image recognition, and intelligent robots. With constant update of technology and rapid development of digital economy, construction of the intelligence Greater Bay Area is becoming a growing trend, which brings new opportunities to the development of cultural industry in the Guangdong-Hong Kong-Macao Greater Bay Area.However, at present, the cultural industry in the Guangdong-Hong Kong-Macao Greater Bay Area is confronted with such problems and challenges as unbalanced and inadequate development, insufficient integration of creativity and technology,and urgent need for upgrading traditional industries. As a leading technology in technological innovation in the new era,artificial intelligence offers new ideas for solving the problems in the development of cultural industry in the GuangdongHong Kong-Macao Greater Bay Area, provides more optimized creative designs and more efficient production methods for cultural industry, and can optimize production in cultural industry. Moreover, it will expand marketing and distribution channels of cultural industry, and improve user experiences. It will also empower cultural industry in an all-round way,resulting in intelligent creation, intelligent production, intelligent marketing and intelligent experience. Artificial intelligence penetrates every link of cultural industry, including design, production, sales and distribution. It will prompt the cultural industry in the Guangdong-Hong Kong-Macao Greater Bay Area to achieve leapfrog development toward the goal of building the "intelligence Greater Bay Area".