洪洞大槐树景区旅游服务标准化创新发展研究

Research on the Innovative Development of Tourism Service Standardization in Hongdong Dahuaishu Scenic Area

标准化创新是现代科学管理的基础动力。洪洞大槐树景区作为国家级旅游服务业标准化示范项目,在标准化创新方面积累了丰富的经验,极具借鉴意义和推广价值。本文首先梳理了国内外旅游标准化研究动态,探讨了创新及旅游标准化创新的概念,分析了洪洞大槐树寻根祭祖园有限公司在旅游服务标准化创新发展中的六大突出亮点,突出地概括了标准化创新在促进非遗传承活动方面的成功实践经验,进而总结了洪洞大槐树景区标准化创新促进景区升级5A、带动所在区域成为首批国家全域旅游示范区的显著成效。

Standardization innovation is the basic driving force of modern scientific management.Hongdong Dahuaishu Scenic Area,as a national standard demonstration project in tourism service industry,has accumulated rich experience in standardization innovation,which has great reference significance and promotion value.This paper first combs the development of tourism standardization research at home and abroad,discusses the concept of innovation and tourism standardization innovation,and analyzes the six outstanding highlights of Hongdong Dahuaishu Ancestor Memorial Garden Co.,Ltd.in the development of tourism service standardization and innovation.It summarizes the successful practice experience of standardization innovation in promoting intangible culture heritage activities,and summarizes the remarkable results of standardization innovation in Hongdong Dahuaishu Scenic Area to promote the upgrading of 5A scenic spot and promote the region to become the first national global tourism demonstration area.