高校图书馆创建阅读推广品牌活动的实践与思考——以晋中师范高等专科学校图书馆“朗读经典品味书香”为例

Exploration and Consideration of Reading Promotion Brand Activity in University Library:Taking “Read the Classic and Tasting the Book Fragrance” the Brand Activity of Jinzhong Teachers College Library as an Example

图书馆开展阅读推广活动离不开品牌效应。阅读推广品牌能加强图书馆对于项目的内部管理,提升公众知晓度,推动阅读推广更好发展[1]。本文借鉴营销学理论,分析了高校图书馆创建阅读推广品牌活动的三个步骤,并以晋中师范高等专科学校图书馆"朗读经典品味书香"品牌活动的创建为例,对高校图书馆创建阅读推广品牌活动进行考查,以期为高校图书馆创建阅读推广品牌活动提供实践经验与思考路径。

Library reading promotion activity is dependent on the brand effect. Reading promotion brand can strengthen the internal management of library projects, improve the public awareness and promote better development of reading promotion. Based on marketing theory, the author analyzes the three steps of university library creating the brand of reading promotion activities, and investigate the situation of university library creating the brand of reading promotion activities, taking "Read the Classic and Tasting the Book Fragrance", the brand activiey of Jinzhong Teachers College Library as an example, in hope to provide practical experience and thinking path for university library.