旅游经济学视角下的酒店式公寓分时定价模式研究

Research on Time-Sharing Pricing Model of Hotel Apartments from the Perspective of Tourism Economics

本文从旅游经济学供需关系的视角看酒店式公寓如何制定价格才能使公寓管理企业和游客尽可能获得最满意的结果。根据酒店收益管理可知,酒店入住率的波动会造成波动成本,所以出现了分时定价模式,企业采用分时定价模式以达到减少波动成本的目的。本文使用多阶段博弈模式对分时定价模型进行研究,推导出最优公寓价格和最优公寓床位出售量公式。而后,进行个案研究,使用海南某旅游网络技术有限公司2017年海南酒店式公寓板块的统计数据,具体论证了分时定价模式适用于酒店式公寓企业,在波动成本系数不同时得出的效果也不同,证实了提升价格不是酒店式公寓企业增加总利润的唯一方式,为进一步规范市场价格提供一定的依据。

From the perspective of the relationship between supply and demand of tourism economics,this paper can make the apartment management enterprises and tourists get the most satisfactory results as much as possible.According to hotel revenue management,the fluctuation cost caused by the fluctuation of hotel occupancy rate,so there is a pricing model of time-sharing pricing,enterprises use the time-sharing pricing model to achieve the purpose of reducing fluctuation costs.In this paper,the multi-stage game model is used to study the time-sharing pricing model,and the optimal apartment price and the optimal apartment bed sales formula are derived.Then,a case study was conducted to use the statistical data of hotel apartment in Hainan,a tourism network technology company in 2017,to demonstrate that the time-sharing pricing model is applicable to hotel apartment companies,and the effect obtained when the fluctuation cost coefficient is different is also different,it is confirmed that the increase price is not the only way for hotel apartment companies to increase the total profit,and provides a certain basis for further regulating the market price.