城市公共空间语言标识的规范化与国际化问题——以青岛市为中心

Standardization and Internationalization of Language Signs in Urban Public Space ——Qingdao as the Center

语言是最具价值的地域人文景观,在城市人文形象建构方面,语言景观既提供实用信息又具备美学价值,是一个城市重要的文化标识。主要调研山东省青岛市景区标识牌和交通指示路牌等语言景观,并立足国家和地方语言文字政策相关法规,探讨其规范化程度,同时调查研究该类语言景观中存在的多语现象,力求最大限度地提升以青岛为代表的旅游型城市的国际形象。结果表明,青岛市自上而下的语言景观存在多语状况并受语言强势和区域位置的影响。以青岛市为代表的城市语言景观存在较多的语言规范问题,如拼写失范、体例标准不一、翻译错误等。随着教育水平的不断提高,依据法律法规,城市语言景观在规范化、国际化、审美观等方面还具有较大的提升空间,在语言文字规范与城市形象关联方面实现由“真”到“美”的升级再造。

Language is the most valuable and cultural landscape.In the construction of urban cultural image,language landscape provides both practical information and aesthetic value,and is an important cultural sign of a city.This paper mainly investigates the language landscapes such as signs and traffic signs of scenic spots in Qingdao,Shandong Province,and probes into the degree of standardization based on the relevant laws and regulations of national and local language policies.At the same time,it investigates the multilingual phenomenon in this kind of language landscapes,and strives to improve the international image of the tourism city represented by Qingdao to the greatest extent.The results show that the top-down language landscape of Qingdao is multilingual and influenced by language strength and regional location.There are many problems of language norms in the language landscape,such as misspelling,different style standards,translation errors,etc.In the future,with the continuous improvement of education level,according to the laws and regulations,the urban language landscape still has a large space for improvement in standardization,internationalization,aesthetics and other aspects.In terms of the association between language/character norms and urban image,it will realize the upgrading and reconstruction from“truth”to“beauty”.