新传播环境下主流媒体如何做好舆论监督报道

Study on the Public Opinion Supervision of the Mainstream Media in the New Communication Environment

主流媒体一直以来都是我国舆论监督力量的主力军,为推动解决社会发展过程中存在的问题做出了有益贡献。随着传播环境的深刻变化,新兴媒体的舆论监督因其自身优势吸引了广大受众的关注,一定程度上抢占了传统媒体在舆论监督度方面所占领的高地。面对新的传播环境,主流媒体应深刻理解把握做好舆论监督报道的重要性和必要性,明确开展舆论监督报道的方向目标,找到做好舆论监督报道的有效途径,担当起主流媒体应负的职责使命,不断提升传播力、引导力、影响力、公信力。

The mainstream media has always been the main force of the public opinion supervision in China,and has made useful contributions to promoting the problems in the process of social development.With the profound changes in thecommunication environment,the public opinion supervision of new media has attracted the attention of the broad audience due to its own advantages,and has seized the high ground occupied by the mainstream media in terms of public opinion supervision.In the face of the new communication environment,the mainstream media should profoundly understand the importance and necessity of the public opinion supervision,clearly carry out the direction of public opinion supervision,find effective ways to do good public opinion supervision reports,and take responsibilityto promotepropagation,guidingforce,influence and credibility.