文化创意产品的设计方法与路径

Design Methods and Paths of Cultural and Creative Products

目的对当前文化创意产品设计的方法和实现路径的研究现状进行综述,分析文化创意产品设计应用的发展特征、发展方向、发展轨迹等。方法以文化为视角,从文化创意产品设计中的文化特征、设计要素、技术支持三个角度入手,查找相关文献资料,并通过回顾国内外相关研究成果,梳理当前文化创意产品设计的方法与路径,并对具有特色的成果进行介绍和论述。结论文化创意产品是国家“文化自信”实现路径中的必然产物,文化创意产品的繁荣是国家文化多样性繁荣的体现,因此只有不断启迪思维,由表及里地进行理论性的构架,同时结合高科技等前沿技术,深刻挖掘地方传统文化特色,通过理论联系实践的方法,努力打造良好的创意实现路径,才是未来文化创意产品的设计方向与趋势。

The work aims to review the present situation of research on the design method and implementation path of current cultural and creative products,and analyze the development characteristics,development direction and development trajectory of design and application of cultural and creative products.From the perspective of culture,starting from the cultural characteristics,design elements and technical support of design of cultural and creative products,relevant documents and materials were searched,relevant achievements at home and abroad were reviewed to sort out the methods and paths of current design of cultural and creative products,and introduce and discuss the achievements with characteristics.Cultural and creative products are the inevitable outcome of the national"cultural confidence"implementation path.The prosperity of cultural and creative products is the embodiment of the prosperity of national cultural diversity.Therefore,only the constant enlightenment of the thinking,theoretical framework from the outside to the inside,and combination of cutting-edge technologies in high-tech fields,deep excavation of the local traditional cultural characteristics,and striving to create a good creative realization path through the method of combining theory with practice are the design direction and trend of cultural and creative products in the future.