基于用户偏好评价的龟形蛇纹寿文化产品设计研究

Turtle-shaped and Serpentine Long-lived Cultural Product Design Based on User Preference Evaluation

目的针对文化产品创意设计,构建基于用户偏好评价的设计方法,提升产品的用户满意度,丰富文化产品设计思路。方法应用图案学的基础分析法,归纳出龟形蛇纹寿文化的文化特征;采用形态分析法解构产品,归纳出目标产品造型设计特征;运用正交试验构建样本,通过问卷调查获取基于用户偏好评价的设计特征,将文化特征进行形态推演融入产品造型,进而生成设计方案,根据用户偏好评价进行筛选;进一步深入细化方案,完成文化产品创意设计。结果针对龟形蛇纹寿文化快客杯设计,完成基于用户偏好评价的产品创意设计。结论通过用户偏好评价,客观定位文化产品设计的设计特征和文化特征,获得用户感知度较高的产品设计方案,满足用户对产品的视觉需求和文化的感知需求,有效提升文化产品的用户满意度。

The work aims to construct a design method based on evaluation of user preference in view of the creative design of cultural products,so as to improve the user satisfaction of the product,and enrich the ideas for cultural product design.The basic analysis method of applied pattern theory was used to summarize the cultural characteristics of the Turtle-shaped and Serpentine long-lived culture.The morphological analysis method was used to deconstruct the product,and the target product form design features were summarized.The orthogonal experiment was applied to construct the sample,and the design features based on the user preference evaluation were obtained through questionnaire survey.The cultural features were transformed into the product form,and then the design plans were generated and selected according to the user preference evaluation.Finally,a creative cultural product design was completed after the plan was further improved.With respect to Quick Cup design of Turtle-shaped and Serpentine long-lived culture,the creative product design based on user preference evaluation was completed.The design and cultural characteristics of cultural products can be objectively positioned through the user preference evaluation to obtain the product design scheme with high user perception,and satisfy the users'visual needs of the product and the perceived needs of culture,which can effectively improve the user satisfaction of cultural products.