摘要
目的探索学龄前儿童对产品的感性需求,帮助设计师准确了解用户隐性意图,提高产品与用户的情感匹配度。方法首先,运用眼动实验获取目标用户观看样本时的眼动数据,用BeGaze3.6软件对数据进行客观分析,将目标用户感性需求可视化,确定符合被试者意象认知的样本;其次,以认知心理学和仿生学为基础提取样本的感性意象特征和造型关键要素,构建意象认知样本与设计要素之间的映射模型,将结果运用于学龄前儿童机器人的设计实践;最后,以该实验方案及其他同类产品为样本,采集被试者观察样本时的眼动数据作为感性评价指标。结论学龄前儿童对外形可爱、具有普遍印象的动物形象认知度最高,感性评价实验数据也显示基于该实验样本的设计方案与被试者的情感匹配度最高,为设计师从事学龄前儿童产品设计提供参考。
The work aims to explore the perceptual needs of preschoolers for products,helping designers to accurately understand the hidden intentions of users and improve the emotional matching between products and users.Firstly,the eye movement test was conducted to obtain the eye movement data of target users when they looked at the samples.BeGaze3.6 software was used to objectively analyze the data,visualize the perceptual needs of target users and determine the image cognition samples of the subjects.Then,based on cognitive psychology and bionics,the perceptual image features and key elements of the model were extracted,and the mapping model between image cognition samples and design elements was constructed.The results were applied to the design practice of preschoolers'robots.Finally,with the proposed test scheme and other similar products as samples,the eye movement data when the subjects observed the samples were collected as the perceptual evaluation index.The results show that,the preschoolers has the highest recognition of the animal image with cute appearance and universal impression,and the experimental data of perceptual evaluation also show that,the design scheme based on the experimental sample has the highest emotional matching with the subjects,which provides a reference for designers to design products for preschoolers.
作者
刘春丽
王爱红
LIU Chun-li;WANG Ai-hong(Weifang University,Weifang 261061,China;Jingdezhen Ceramic Institute,Jingdezhen 333403,China)
出处
《包装工程》
CAS
北大核心
2019年第24期210-216,共7页
Packaging Engineering
基金
潍坊市科学技术发展计划项目(2019GX004)
潍坊学院2018年优青计划