五感营销在白酒行业应用的思考

Thoughts on the Application of Five-sense Marketing in Chinese Baijiu Industry

营销是商品变现的必要手段,然而当前白酒行业的营销仍然囿于传统,如何更好地对极具风味和地域特征的中国白酒开展营销,值得思考。从五感营销的概念及特征、五感营销已有的应用案例,以及白酒行业应用五感营销的潜能三方面进行探讨,以期为白酒在消费主权时代下的营销带来启发。

Marketing is one of the essential means of gaining profit. But marketing in nowadays Baijiu industry is still rather traditional. It is worth exploring on how to market Baijiu, with significant flavor and regional diversity and characteristics. This article discusses the idea and characteristics of Five-sense marketing, as well as its existing application examples, and the potential benefits for Baijiu marketing. It will bring enlightenment for Baijiu marketing in the era of consumer sovereignty.