摘要
日本妖怪文化引发的“全球热”为中国志怪文化的发展带来了新机遇。在东北亚国家中具有文化资源同源性与母体性优势的中国志怪文化,是我国文化产业多样化、创新性发展的重要选项,具备重要的传播学价值。日本妖怪文化在电影、游戏、观光旅游等领域的产业化研发经验给中国志怪文化产业创新发展带来了启示:需要以志怪文化的系统化研究为基石,加强对地域特色志怪文化的挖掘,精准匹配具备独创性的产品形式,并确保文化产品内核与产品包装的一体化。
Cultural products of Japanese gods and spirits have become a phenomenon around the world,providing a chance for the Chinese cultural industry.Chinese gods and spirits culture is an important reservoir of cultural innovation and is of significant value of cultural communication.Cultural products of Japanese gods and spirits such as movies,games,tourism provide an inspiration for the Chinese cultural industry:sufficient development of Chinese gods and spirits culture requires systematic studies,local color,unique products and packaging.
出处
《文化艺术研究》
CSSCI
2019年第4期16-25,共10页
Studies in Culture and Art
基金
四川省高校人文社科重点研究基地中国经济法治研究中心研究项目(项目编号:JBK120401)的阶段性成果
关键词
志怪文化
文化传播
文化产业
Chinese gods and spirits culture
cultural communication
cultural industry