高速铁路常旅客计划“积分升座”经济福利模型构建研究

A Study on the Construction of “Seat Upgrade” Scheme of HSR Frequent-passenger Plan

随着"客运提质计划"的提出,常旅客计划作为高速铁路客运服务模式的重要创新,受到各界的关注,而目前积分制度仍然具有较明显的使用局限。为提高旅客获得感,增加铁路盈利,提升社会福利,构建高速铁路常旅客计划"积分升座"经济福利模型,从模型设定及经济福利变化分析2个方面,进一步研究高速铁路常旅客计划"积分升座"经济福利变化。"积分升座"作为一项新的制度,为提升铁路市场营销能力、加快构建常旅客服务体系提供研究支撑。

With the proposal of "passenger transport quality improvement plan", frequentpassenger program as an important innovation of high-speed railway passenger service mode, has attracted attention from all walks of life. However, the current credit system still has obvious limitations. In order to enhance passengers’ experience of travel, increase the profits of China Railway, and improve the social welfare, this paper constructs the economic welfare model of "Seat Upgrade" of high-speed railway frequent passenger plan, then further studies the economic welfare change of "Seat Upgrade" of high-speed railway frequent passenger plan from the two aspects of model setting and analysis of economic welfare change. As a new institution, "Seat Upgrade" scheme provides research support for the railway to improve its marketing ability and speed up the construction of frequent-passenger service system.