基于消费行为的学龄前儿童趣味服装元素选择研究

Study on Preschool Children’s Interesting Clothing Element Design Based on Consumption Behavior

以童装趣味性元素选择为研究对象,对3~6周岁儿童的消费行为进行问卷调查,分别讨论了童装风格元素、装饰图案、装饰手法、趣味性设计元素、十二生肖元素与消费行为之间的关系。结果表明,童装面料应以棉型为主;装饰手法以图案装饰手法为主,贴布和镶拼装饰手法为辅,图案设计贴近自然又不脱离流行趋势;十二生肖图案的卡通化造型将在童装设计中引领潮流。

Taking the children′s interesting elements design as research object,a questionnaire survey on the consumption behavior of 3~6 years old children was carried out.The relationship between clothing style,decorative pattern,decorative techniques,interesting design elements,as well as 12 zodiac patterns and consumption behavior was discussed.The result showed that the children′s clothing fabric should be given priority to cotton type.The decoration technique was mainly pattern decoration technique,with cloth sticking and inlaying decoration technique as auxiliary.The pattern design should be close to nature without breaking from the popular trend.The cartoon modeling of 12 zodiac patterns would lead the trend in children′s wear design.