浅谈激光纹理技术在汽车内饰中的应用

Brief Introduction on the Application of Laser Texture Technology in Automotive Interior

汽车内饰作为影响消费者购车欲望的高感知区域,主要包含仪表板、中控台和门板等,它结合实用性、安全性、美观和功能性等要求,直接影响消费者的驾乘体验。为了提高消费者的造型感知和使用体验,文章针对汽车内饰表面处理开发出专属独特的纹理样式,从细节层面树立品牌辨识度,为开发低成本、低光泽、高外观要求的汽车内饰带来了新思路和新方案。

Automobile interior,as a high-perception area affecting consumers’ desire to buy cars,is mainly consist of dashboard,central console and door panel. It is combined with a series of requirements such as practicability,safety,beauty and functionality,which will directly affect consumers’ driving experience. In order to improve consumers’ perception of shape and experience of use,a unique texture style for automotive interior surface treatment is developed in this paper,brand recognition from the level of detail is established,and new ideas and schemes for developing low-cost,low gloss and high appearance requirements of automotive interior are brought.