基于用户视角下的出版融合路径与对策

Publishing Integration Path and Countermeasures Based on User Perspective

在5G时代,大数据和人工智能、虚拟现实和增强现实等将会进入快速发展期,探索以用户为中心的出版融合路径,对出版转型及出版融合发展具有重要意义。本文从用户的角度出发,结合新兴媒介技术的发展趋势,归纳了出版技术融合、内容资源融合、营销渠道融合的出版融合路径,提出了优化软硬件产品,增强用户体验;打造出版资源库,共享优质内容;以社交媒体为依托,推动线上线下多元化融合等对策。

In 5 G era,big data and artificial intelligence,virtual reality and augmented reality will enter a period of rapid development.It is of great significance to explore the user-centered publishing integration path for publishing transformation and publishing integration development.From the user’s point of view,combined with the development trend of emerging media technology,this paper summarizes the publishing integration path of publishing technology integration,content resource integration and marketing channel integration,and puts forward some countermeasures,such as optimizing software and hardware products,enhancing user experience,building publishing resource database,sharing excellent content,and promoting online and offline diversified integration based on social media.