基于“互联网+”的数字媒体用户体验彩虹桥应用研究

Research into Applications of “Rainbow Bridge” for “Internet Plus” Digital Media User Experience

在对"互联网+"和"以人为本"有着更高要求的数字媒体时代,色彩在提高界面中信息传达有效性的同时,对能否产生良好的用户体验起着至关重要的作用。探索用户体验与色彩视觉传达的互动关系,探讨基于文化背景诉求、自然生理诉求和行为诉求的色彩设计彩虹桥策略,为以用户为中心的色彩设计做出具有应用价值的探索,可以更好的对数字媒体艺术表现形式进行探索与尝试,并为数字媒体视觉设计与媒体艺术的传播与发展提供更为开阔的理论平台。

In the digital media era which has a higher requirement of"Internet Plus"and"human orientation,"colors,apart from improving the efficiency of information communication on the interface,can also play a critical role in generating favorable user experience.This paper explores the interaction between user experience and color visual communication,and discusses the"Rainbow Bridge"color design strategy based on cultural background requirement,natural and physiological appeal,and behavioral appeal,attempting to conduct valuable exploration of the user-oriented color design and digital media art expression forms,and to provide a broader theoretical platform for digital media visual design as well as development and communication of the art of media.