基于经济学视角的电子商务逆向物流信息价值分析

The Analysis of E-commerce Reverse Logistics Information Value Based on the Perspective of Economics

文章首先对逆向物流及其信息的内涵和原因进行分析和界定,然后从经济学的角度,通过建立模型分析逆向物流信息对电子商务企业和社会的价值所在,并就开发和利用逆向物流信息进行探讨。

This paper first analyzes and defines the connotation and reason of reverse logistics and its information,then analyzes the value of reverse logistics information to e-commerce enterprises and society by establishing a model from the perspective of economics,and probes into the development and utilization of reverse logistics information.