高校学报媒体融合发展的困境与出路——以湖南省高校学报为例

The Predicaments and Outlets of Media Integration in the Development of University Journals——Taking the University Journal of Hunan Province as an Example

以湖南省高校学报为例,对高校学报媒体融合发展的必要性、困境和出路进行分析研究。媒体融合发展是学报适应受众阅读方式的改变,促进学报自身快速发展的必选之路,是实现期刊价值的必要手段。通过对湖南省58种学报的调研发现,湖南省高校学报媒体融合发展进程缓慢,虽有部分高校学报取得一定成效,但整体仍未实现媒体思维转变,用户服务仍有欠缺,各刊发展不平衡。学报受主办单位体制限制、学术质量不高、办刊分散等不利因素影响,融合发展陷于困境。需要从转变思维开始,拓宽发展渠道,提升期刊内容质量,探索创建协同发展等融合发展模式,进一步促进学报发展。

Taking the university journals of Hunan province as an example, this paper analyzes the necessity, predicaments and outlets of media integration in their development. The integrated development of media is the only way for journals to adapt to the changes of readers’ reading styles and realize their own rapid development. Through a survey of 58 journals in Hunan province, it is found that the process of media integration and development of university journals in Hunan province is slow. Although some achievements have been made in the development of some journals, the overall transformation of media thinking has not been realized. The media integration of university journals has fallen into such predicaments as the restrictions of the system of the sponsor, the poor academic quality and the dispersion of the journal. It is necessary to change the pattern of thinking, broaden development channels, improve the quality of content, explore and build up such models of integrated development as collaborative development, so as to push forward the development of university journals.