摘要
以小米公司为案例,运用扎根理论方法进行研究,发掘"驱动机制""运行机制"和"价值创造"三个范畴及范畴包含的要素和彼此的逻辑关系,系统地构建了互联网背景下顾客参与价值共创的理论模型。研究结果能够为企业实施价值共创提供借鉴,而且从方法上、内容上丰富顾客参与价值共创的相关研究。
Taking Xiaomi Company as an example,this paper applies grounded theory to explore the logical relationship and category elements between "driven mechnism","operation mechanism"and "value creation".It systematically constructs the theoretical model of customer participation in value co-creation in the Internet background.The results can provide reference for enterprises to implement value co-creation,and enrich the relevant research on customer participation in value co-creation from the method and content.
作者
魏想明
潘佳欣
WEI Xiangming;PAN Jiaxin(School of Economics and Management,Hubei Univ.of Tech.,Wuhan 430068,China)
出处
《湖北工业大学学报》
2019年第6期9-13,共5页
Journal of Hubei University of Technology
基金
国家社会科学基金一般项目（17BGL090）
关键词
互联网
顾客参与
价值共创
扎根理论
案例研究
Internet
customer participation
value co-creation
Grounded Theory
case study
