文化与旅游产业融合发展的模式与路径

The model and path of integration and development of culture and tourism industry with precise poverty alleviation

文化与旅游产业的全面融合已经成为旅游产业转型升级的重要内生动力。两者相互依托,互为助力,共同推动旅游产品和旅游业态的不断丰富和多样化。笔者阐述了文化和旅游产业融合的内涵与特征,认为文化与旅游业融合主要有五种基本类型。提出应充分发挥自身优势,根据实际情况,围绕旅游观光、旅游礼品、旅游服务、旅游演艺以及相关衍生性产业,采用资源共享、技术渗透、市场共拓以及产品功能互补等不同模式,实现文化与旅游产业的深度融合发展。

The comprehensive integration of culture and tourism industry has become an important internal impetus for the transformation and upgrading of tourism industry.Both of them rely on each other and help each other to promote the continuous enrichment and diversification of tourism products and tourism business.This paper expounds the connotation and characteristics of the integration of culture and tourism industry,and believes that there are five basic types of cultural and tourism integration.Put forward should give full play to their strengths,according to the actual situation,surrounding the tourism,tourism gifts,travel services,tourism performing arts,and related derivatives industry,realize cultural fusion and the depth of the tourism industry development,Using resource sharing,technology penetration,market extension and different pattern,such as product function complementary.