论大众传媒语境中审美文化产品的价值确认

On Value Recognition of Aesthetic Cultural Products in the Context of Mass Media

在大众传媒语境中,审美文化的转型导致审美文化产品的价值确认受到审美文化的视觉转向、娱乐化倾向、媒介融合以及话语权转移等因素的影响。另外,随着网络传播方式的普及,网络文化的建构,文化产品审美价值的相对性具有了新的内涵。文化产品的网络言说或评价主体具有真实自我的虚拟化特征,审美价值的评价主体具有相对性,消费者对文化产品的评价表达渠道也变得多元。

In the context of mass media,the transformation of aesthetic culture results in the value confirmation of aesthetic cultural products being influenced by such factors as the visual turn of aesthetic culture,the tendency of entertainment,the integration of media and the transfer of discourse power.In addition,with the popularization of network communication and the construction of network culture,the relativity of aesthetic value of cultural products has a new connotation.The main body of network speech or evaluation of cultural products has the virtualization of real self,the main body of evaluation of aesthetic value has relativity,and the channels of consumers’evaluation and expression of cultural products have become diversified.