武术商业化发展进程研究

On the Development Process of Wushu Commercialization

中华武术,是我国优秀的艺术文化之一。随着现代商业化进程的加快,中华武术也加入到了商业化发展的热潮当中。作为中华传统文化的武术,在时代和社会现实因素的多方面影响之下,同样面临着发展的抉择与变革。当今社会中,商业化是所有传统文化艺术产业发展的大趋势,武术由于其独特的文化艺术特征,釆用商业化发展更能促进此类运动获得更好的前景。结合中华武术所具备的商业化特征,浅谈中国武术商业化发展的重要意义,并探讨现代中华武术商业化发展中存在的问题,提出发展武术产业带动国内武术商业化发展的基本策略。

Chinese Wushu is one of China*s excellent arts and cultures.With the acceleration of modem commercialization,Chinese Wushu has also joined the upsurge of conimercialization.Wushu,as a traditional Chinese culture,are also facing development choices and changes under the influence of the times and social reality.In today's society,commercialization is the general trend of the development of all traditional cultural and artistic industries.Due to its unique cultural and artistic characteristics,the adoption of commercialization development is more sufficient to promote such sports to obtain better prospects.Based on the commercial characteristics of Chinese Wushu,this paper discusses the significance of the commercial development of Chinese Wushu,discusses the problems existing in the commercial development of modem Chinese Wushu,and puts forward the basic strategies for promoting the commercial development of domestic Wushu by developing Wushu industry for reference.