致柔拳社：民国太极拳市场化的一个典型案例

Zhirou Boxing Society: A Typical Case of Taijiquan Marketization in the Republic of China

民国时期大时代的政治文化背景及经济发达城市中产及以上阶层的需求,共同缔造了一个太极拳良好的生态环境。上海致柔拳社通过建立适应市场的课程体系、制度化管理及现代营销手段,完成了从传统太极拳教育向市场化推广方式的转变。市场化推广方式使致柔拳社在普及太极拳方面取得了辉煌的成就,是民国时期一个成功的典型。

During the period of the Republic of China,the background of the great era and the needs of the urbanized affluent society created a good ecological environment for Taijiquan.Through the establishment of the curriculum system,institutionalized management and modem marketing means to adapt to the market,Shanghai's Zhirou Boxing Society has completed the transfonnation from the traditional Taijiquan education to the market.The market promotion method made Zhirou Boxing Society achieved brilliant achievements in popularizing Taijiquan,and it was a successful example in the Republic of China.