武术健身市场开发策略探析

Analysis on the Development Strategy of Wushu Fitness Market

文章通过对于相关文献的检索与筛选,对武术健身市场开发方面的内容进行分析,以期对武术健身市场的开发有所帮助。研究发现,与其他体育运动项目相比,武术健身存在着诸多优势,其文化内涵丰富,形式多种多样。研究指出,武术健身项目在市场开发过程中应从宏观着手,构建品牌形象,更新运营理念,充分利用名人效应加大推广力度,将武术本身所具有的健身、健心的功能利用起来,使其成为民族传统文化的载体,为我国经济和文化的发展献力。

Through the search and screening of relevant literature,this paper analyzes and deals with the development of wushu fitness market,expecting to be helpful to the development of wushu fitness market.The research found that compared with other sports,wushu fitness has many advantages,its cultural connotation is rich,the form is various.Research pointed out that the martial arts fitness programs in the process of market development from macro to build brand image,updated business philosophy,make full use of the celebrity to intensify popularization,inherent in the martial arts fitness,the healthy heart function,make its become the carrier of traditional culture,contribute to the development of economy and culture in China shall have the power.