“一带一路”背景下健身气功文化国际传播研究

On the International Communication of Qigong Culture in Guangxi under the Background of "The Belt and Road"

运用文献资料法对“一带一路”战略下广西健身气功国际传播现象研究。“一带一路”战略是我国顶级层外交战略,健身气功的国际传播有利于推进“一带一路”纵深发展,也是而且是有效回应“一带一路威胁论”的有利手段。根据广西独特的地域和人文优势,把握健身气功项目发展规律,健全健身气功理论体系、进行体医融合、形成专业的养生服务体系,建设“一带一路”人才培养系统、注重留学生人才培养,提高国际传播能力、拓宽传播渠道、建立传播效果评价体系,加强对海外华人华侨传播,针对性传播、与本地化相结合、建立专业的教学机构,形成市场品牌、进行产业化发展,促进健身气功的可持续性发展。

By using the method of literature and so on,we study the international communication of Qigong in Guangxi under the strategy of"The Belt and Road".The strategy of"The Belt and Road"is China's top level diplomatic strategy.The international spread of Qigong is conducive to the further development of"The Belt and Road",and is also an effective means to respond efectively to the nThe Belt and Road threat theoryH.According to Guangxi^unique geographical and cultural advantages,we should grasp the development law of fitness Qigong project,improve the Health Qigong theoretical system,integrate body medicine,form professional health service system,build"one belt and one way"talent training system,attach importance to talents training in China,improve international communication ability and expand communication.Channels,the establishment of communication effect evaluation system,strengthening the spread of overseas Chinese,targeted communication,integration with localization,the establishment of professional teaching institutions,the formation of market brand,industrial development,and promote the sustainable development of fitness Qigong.