乡村振兴背景下藏族赛马节发展研究

The Development of Tibetan Horse Racing Festival under the Background of Rural Revitalization

运用文献资料法、历史研究法、逻辑分析法、实地调研等方法对乡村振兴背景下藏族赛马节发展的价值诉求、现实障碍与实现路径进行分析。研究认为:藏族赛马节有利于促进当地旅游经济的发展;有利于增进当地居民的经济收入;有利于改善当地的体育生态环境等价值诉求。同时,正面临赛马人才的减少和后备人才的不足;现代体育的冲击导致赛马文化的迷失;赛马比赛竞争性和观赏性的减低;马匹社会功能的退化导致数量的减少等现实困境。有鉴于此,乡村振兴背景下藏族赛马节应该加强赛马人才的培养;大力挖掘和塑造藏族特色赛马文化;设立赛马节专管机构,完善赛马节规范化管理;推动赛马节产业化发展,塑造赛马节特色体育話牌等实现路径。

This paper uses literature,historical research,logic analysis,field research and other methods to analyze the value appeal,practical obstacles and realization path of Tibetan horse racing festival in the context of rural revitalization.The study believes that:Tibetan horse racing festival is conducive to promoting the development of local tourism economy;it is conducive to enhancing the economic income of local residents;it is conducive to improving the local sports ecological environment and other value demands.At the same time,it is feeing the reduction of horse racing talents and the shortage of reserve talents;the impact of modem sports leads to the loss of horse racing culture;the competition and appreciation of horse racing competition;the deterioration of the social function ofhorses leads to the reduction of the number of realities.In view of this,the Tibetan horse racing festival should strengthen the training of horse racing talents in the context of rural revitalization;vigorously excavate and shape the Tibetan horse racing culture;set up the horse racing festival management organization,improve the standardized management of the horse racing festival;promote the industrialization of the horse racing festival and shape the horse racing festival The realization of the sports brand and other realization paths.