“互联网+体育”跨界融合研究

Reflections on Transboundary Integration of "Internet+ sports"

运用文献资料法、逻辑分析法,分析“互联网+”的深层内涵,以目前互联网与体育跨界融合发展中的瓶颈问题为切入点,研究互联网与体育的跨界融合之路。“互联网+体育”融合是体育事业发展的必然之路。在“互联网+体育”跨界融合中,体育创业者要明确互联网在体育中做什么,要有互联网思维,充分利用互联网技术。在“互联网+体育”跨界融合中,体育创业者要创造个性化、定制化服务,要线上线下一体化、明确盈利模式,要以产品为中心、以服务为中心,要多领域合作、优化整合资源。

Through the method of literature study and logical analysis,the paper analyzes the deep connotation of"Internet+"and takes the bottleneck problem in the development of transboundary integration of Internet and sports as the breakthrough point to probe into the ways of their cross-border integration.The transboundary integration of"Internet+sports"is the inevitable way for the development of sports.During the process of integration of"Internet+sports",sports entrepreneurs should be aware of what Internet does in sports,think as the Internet thinks and make full use of Internet technology.In the"Internet+sports"transboundary synthesis,sports entrepreneurs should create personalized and customized services,make online and offline unification,define profit patterns,take product and service as the center,cooperate in various fields and optimize and integrate resources.