竞合关系下的汽车造型项目风险管理初探

Preliminary Study on Risk Management of Automobile Styling Project under the Co-opetition Relationship

文章介绍了全新的"1+3"既竞争又合作的开发模式,优化了造型开发流程和造型评价系统,论述了主机厂与供应商的竞合关系演化过程。结合开发流程,对造型项目的风险进行规划、识别、评估、应对和监控,最终构建汽车造型项目风险管理方法。

This paper introduces a new"1+3"competition and cooperation development mode,and the styling development process and styling evaluation system are optimized,and the evolution process of the Co-opetition Rela-tionship between OEMs and suppliers is discussed.Combining with the development process,the risks of styling project are planned,identified,evaluated,responded to and monitored,and finally a risk management method for automobile styling project is built.