新媒体视域下应用型本科高校创新思想政治教育路径探析

On the Path of Innovative Ideological and Political Education in Application-oriented Undergraduate Colleges and Universities from the Perspective of New Media

新媒体时代,应用型本科高校大学生思想政治教育面临传统教育方式成效弱化等现实困境。利用新媒体创新思想政治教育方式方法,从更新思想、跨界融合依托大数据、抓取用户特征、创新形式、丰富内容、增强互动、营造氛围等方面入手,通过团队建设、趋势引导、增强粘性、提高认同等维度不断提升应用型本科高校大学生思想政治教育的有效性。

In the era of new media,the ideological and political education of applied undergraduate college students is facing some practical difficulties,such as the weakening of the effectiveness of traditional education methods.Using new media to innovate ideological and political education methods,starting with renewing ideas,cross-border integration,relying on big data,grasping user characteristics,innovating forms,enriching content,enhancing interaction and creating an atmosphere,the effectiveness of ideological and political education of applied undergraduate college students is constantly improved through team building,trend guidance,enhancing stickiness and identity.