山东省乡村旅游地域结构与组织形式分析评价

Analysis and Evaluation on the Regional Structure and Organization Form of Rural Tourism in Shandong Province

以山东省国家级和省级休闲农业与乡村旅游示范点为例,梳理了乡村旅游发展的规模与现状,着重研究了休闲农业与乡村旅游示范点的地域结构分布与内部组织形式。研究发现:山东省乡村旅游发展呈现出区域的不平衡性,且地理分布较为集中;国家级与省级示范点集中采用公司制,但组织形式呈现出较大的差异性。在分析与评价不同组织形式的基础上,相应提出乡村旅游可持续发展的对策与建议。

Taking the national and provincial demonstration sites of leisure agriculture and rural tourism in Shandong Province as an example,the scale and current situation of rural tourism development were sorted out,and the regional structure distribution and internal organization form of leisure agriculture and rural tourism demonstration sites were emphatically studied.The study finds that the development of rural tourism in Shandong Province shows regional imbalance,and the geographical distribution is relatively centralized.State-level and provincial demonstration sites are centralized using the company’s system,but the organizational forms show great differences.Based on the analysis and evaluation of different organizational forms,the countermeasures and suggestions for the sustainable development of rural tourism are put forward accordingly.