知识经济背景下出版企业知识付费业务发展研究

Research on the Development of Intellectual Paid Business of Publishing Enterprises under the Background of Knowledge Economy

随着知识经济的不断发展,信息的重要性愈加凸显,用户对信息价值的需求推动了知识付费这一商业模式的产生。而信息传播环境的改变即数字媒体技术的发展,使传统知识供应方式发生异化,同时也为传统出版带来了新的发展方向。论文在对中国知识付费市场的产品类型及用户需求进行简要分析的基础上,按照知识内容的生产流程,提出了出版企业在知识经济背景下发展知识付费业务时可以选择的角色定位,并为出版企业发展知识付费业务提出了几点建议,涉及内容的生产、制作以及版权保护等方面,以期能对出版企业的发展有所裨益。

With the continuous development of knowledge economy,the importance of information has become more and more prominent.Demands for valuable information of users has promoted the emergence of the business model of knowledge payment.The change of information dissemination environment,i.e.the development of digital media technology,has alienated the traditional knowledge supply mode,and has also brought a new direction for the development of traditional publishing.On the basis of a brief analysis of product types and user needs of knowledge payment market in China,and according to the production process of knowledge content,this paper puts forward the role orientation that Commercial Presses can choose when developing knowledge payment business under the background of knowledge economy,and puts forward some suggestions for Commercial Presses to develop knowledge payment business.The discussion covers content production,production and copyright protection in order to benefit the development of Commercial Press.