社会资本对跨境电商企业创新持续性的影响——以广东省244个跨境电商企业为样本

Influence of Social Capital on Innovation Sustainability of Cross-border E-commerce Enterprises: Taking 244 Cross-border E-commerce Enterprises in Guangdong as Research Samples

社会资本对跨境电商生态系统发展产生正效应,促使系统内部企业间发生互动,进而持续地进行知识转移,而知识转移效果又受到系统内部企业集聚衍生效应的影响,直接作用于创新活动。文章以广东省244个跨境电商企业为研究样本,检验知识转移在社会资本及持续性创新行为之间的中介效应,并实证研究其在两者之间产生的调节作用。结果表明,社会资本的结构维度、关系维度及认知维度与知识转移存在正相关,知识转移过程表现出中介效应,企业的衍生效应促使知识转移作用于创新活动。因此,有效的社会资本投入,将提升跨境电商企业的创新持续性,促进生态系统的进一步发展。

Social capital has a positive effect on the development of cross-border e-commerce ecosystem, which promotes interaction between enterprises within the system, and ensures continuous knowledge transfer, whereas the effect of knowledge transfer is also affected by the agglomeration effect of the internal enterprises of the system, and directly affects innovation activities. This study uses 244 cross-border e-commerce enterprises in Guangdong as the research object to test the mediating effect of knowledge transfer between social capital and sustainable innovation behavior, and empirically study its regulatory effect between the two. The results show that the structure dimension, relationship dimension and cognitive dimension of the social capital are positively correlated with knowledge transfer. The process of knowledge transfer shows the mediating effect, while the derivative effect of enterprises promotes the transfer of knowledge to innovative activities. Therefore, an efficient social capital investment will enhance the innovation sustainability of the cross-border e-commerce enterprises and promote the further development of the ecosystem.