新时期构建西藏旅游对外宣传形象视角与方法初探

A Probe into the Perspective and Method of Constructing Tibet Tourism’s External Publicity Image in the New Period

新时期西藏旅游对外宣传呈现出对外宣传受众的独特性、内容的独特性、外宣的补充性、外宣话语权等特点.构建西藏旅游对外宣传形象的方法和途径包括加强语料库建设、内容与形式推陈出新、凝练旅游形象、旅游整体性的格局与体系、建立大数据平台、建立跨文化交际能力的宣传队伍等措施,从而提升西藏旅游对外宣传形象.

The external publicity of Tibet tourism in the new era presents the characteristics of the uniqueness of the audience, the uniqueness of the content, the supplement of the foreign publicity and the discourse power of the foreign publicity. The methods and approaches to construct the external publicity image of Tibet tourism include strengthening the construction of corpus, bringing forth the new through the old in content and form, condenzing the tourism image, the overall pattern and system of tourism, building a big data platform and building a publicity team with cross-cultural communication ability, so as to enhance the external publicity image of Tibet tourism.