互联网时代出版的创新性转型与公共关系：以西方艺术出版为例

The Innovation of Publication in The Information Era and The Renewed Public Relation: On Examples of the Western Art Publication

当代出版环境瞬息万变。信息技术促进了思想的交流。在某种程度上,它以交互性、全局性和瞬时性的形式改变了旧的研究认识论和思想概念。通过改变信息流的方式,数字技术正在创造新的角色、新的行为、新的参与者和新的关系。本文以西方艺术出版领域的数字化转型为例,探讨数字出版对学术交流与专业领域的影响,试论其对公共空间的关系重塑所产生的价值与意义。

The publication industry is now in a times of changes.The information technology has empowered exchange of thoughts,so as to transform the earlier study epistemology and ideology to the extent of interaction,comprehensiveness and spontaneousness.By changing the course of information flow,the digitalization is now creating new roles,defining new behaviors,participants and interrelationships.This article takes the digitalization of the western art publication as an example to study the impact of such on academic research in specialized field as well as to analyze its significance on the reform of the public relation.