盛典何以成为提升国家认同的媒介事件——对新中国成立70周年国庆庆典直播的个案分析

How Ceremonies Become a Media Event to Enhance National Identity

通过政治仪式提升国家认同是中国在新时代的使命之一。而在媒介化社会,政治仪式要实现提升国家认同需要首先被转化成为"媒介事件"。媒介事件是针对电视在鼎盛时期表现出的强大的社会团结力量而提出来的一个经典理论,但中国媒体对于新中国成立70周年国庆庆典的直播实践证明,在全媒体环境之中,媒介事件依然是可行和有力的。论文分析认为,此次国庆庆典的直播之所以能够成功塑造为有神圣历史意义的媒介事件,主要是基于三个原因:盛世期待盛典、神圣意义的中心化生成和新媒体技术引领的去中心化传播。这次国庆庆典的直播在媒介理论和实践上都有着举足轻重的意义。

Enhancing citizen’s national identity through political rituals is one of China’s missions in the new era.In the mediated society,political ceremony needs to be transformed into a"media event"first.Media events are a classic theory proposed in view of television’s strength to unite the society in its heyday.However,Chinese media’s live broadcast of the National Day celebration of the 70th anniversary of the founding of People’s Republic of China has proved that media events are still feasible and powerful in the omni-media context.According to the analysis of this paper,the reasons why the live broadcast of National Day celebration can be successfully shaped into a media event of sacred historical significance are three-fold,i.e.a grand ceremony expected by a flourishing age,the centralized production of sacred meaning and the decentralized dissemination facilitated by advanced media technology.The live broadcast of this year’s National Day celebration is of great significance in media theory and practice.