面对短视顾客和策略顾客的供应链定价与协调

Supply Chain Pricing and Coordination in the Presence of Myopic Customers and Strategic Customers

研究面对短视顾客和策略顾客的二级供应链的定价与协调。利用博弈理论和优化理论得到了集中决策和分散决策下供应链的最优定价策略,并给出制造商和零售商的最优利润,且证明收益共享契约能够协调供应链,在一定条件下能够实现帕累托改进。最后,通过数值例子分析短视顾容比例和折扣因子对定价决策和利润的影响。

A two-echelon supply chain pricing and coordination were studies in the presence of myopic customers and strategic customers.The optimal pricing strategies are derived respectively for centralized supply chain and decentralized supply chain by game theory and optimization theory,and it is proved that the revenue sharing contract can coordinate supply chain and achieve pareto improvement under certain conditions.Finally,the effect of myopic customers'proportion and discount factor on pricing decision and supply chain profit were analyzed by numerical examples.