浅析数字化管理在电力营销中的价值

A brief analysis of the value of digital management in power marketing

科技在进步,国内电力事业在迅速发展,诸多的电力企业为了实现对自身市场化改革,对电力营销环节积极加强方法以及技术上的改进,提升电力营销中的技术手段以及管理理念,借助数字化管理,让电力营销的开展更加高效,并提升电力营销的实际效果。本文分析如何将数字化管理融入到电力营销中,并探讨数字化管理的实际价值,希望可以帮助电力企业提升自身的竞争力,让电力营销的开展取得更好的效果,帮助企业增加效益,在电力营销方面有本质上的突破。

In the progress of science and technology,the domestic electric power industry is developing rapidly,many power enterprises in order to realize the marketization reform of oneself,to the electric power marketing link to strengthen the method and technical improvement,promote the technical means for electric power marketing and management concept,with the aid of digital management,make the development of electric power marketing more efficient,and improve the actual effect of electric power marketing.This paper analyzes how to integrate digital management into power marketing,and discusses the actual value of digital management,hoping to help power enterprises to improve their competitiveness,so that the development of power marketing can achieve better results,help enterprises to increase benefits,and have essential breakthroughs in power marketing.