用大众传播手段助推民族艺术的保护与传承

Promoting the Protection and Inheritance of National Art by means of Mass Communication

传统时代民族艺术传承具有口耳相传、家族相承、作坊传播等特点。当今时代,合理利用大众传播手段,以大众媒体为平台,来推动民族艺术的保护与传承,显得非常必要。考虑到媒体的发展实际以及现实传播效果,对民族艺术进行保护和传承最好的形式莫过于电视纪录片。但是电视纪录片固有的特征又一定程度上对民族艺术的保护与传承带来诸多困惑乃至伤害。以历时性、全景式记录、去市场化为基本原则的民族艺术题材纪录片,才能真正意义上对民族艺术的保护和传承发挥本质性作用。

The inheritance of national art in traditional times is characterized by word of mouth,family inheritance and workshop dissemination;while in today’s era,it is very necessary to promote the protection and inheritance of national art by making rational use of mass communication means and taking mass media as the platform.Given the development of the media and the actual communication effect,the best way to protect and inherit the national art is the TV documentary whose inherent characteristics has,however,brought a lot of confusion and even harm to the protection and inheritance of national art to a certain extent.Documentaries of national art based on the principle of diachronic,panoramic recording and demarketization can play a vital role in the protection and inheritance of national art in a real sense.