摘要
后真相时代,舆论情绪影响舆情事件的走向,是我们理解舆情事件演变的关键要素。负面的舆论情绪如果得不到疏导,会引发网络群体性对骂,加重网络空间的对立,激化地域歧视等矛盾,造成严重的社会后果。如何干预、疏导和缓解舆论情绪,发挥新闻媒体的作用,是情绪传播和情绪管理需要考虑的问题,也是舆情引导和舆论治理的关键。文章尝试以长生疫苗造假事件等为例,对情绪传播中的媒体表达进行分析。
In the post-truth era,the public opinion affects the trend of public opinion events,which is a key factor for us to understand the evolution of public opinion events.If unchallenged,negative public opinions will lead to mass abuse online,aggravate antagonism in cyberspace,intensify regional discrimination and other contradictions,and thus cause serious social consequences.How to intervene,guide and alleviate public opinion sentiment and give play to the role of news media are the issues worthy of consideration in emotional communication and emotional management,as well as the key to public opinion guidance and public opinion governance.In this paper,an analysis is made of the media expression in the emotional communication by taking the longevity vaccine fraud as an example.
作者
杨秀侃
赵国新
YANG Xiu-kan;ZHAO Guo-xin(School of Journalism,Film and Television,Hainan Normal University,Haikou 571199,China)
出处
《海南师范大学学报（社会科学版）》
2019年第6期133-138,共6页
Journal of Hainan Normal University(Social Sciences)
基金
2018年海南省意识形态与舆论研究基地课题“舆论情绪引导和情绪传播治理研究”
2017年海南省社科规划项目“海南省地方政府网络舆情治理及其优化对策研究”(项目编号:HNSK(YB)17-41)
2018年海南省社科规划项目“传播学视野下候鸟社群治理及社会认同研究”(项目编号:HNSK(YB)18-36)
2018年海南省高等学校科学研究项目:“海南国际旅游岛建设中的网络舆情治理研究”(项目编号:HNKY2018-35)
关键词
舆论情绪
情绪传播
媒体表达
长生疫苗造假事件
public opinion sentiment
emotion communication
media expression
the longevity vaccine fraud
