图书馆与产业阅读推广融合路径研究

Research on the Convergence Paths of Library and Industry Reading Promotion

在全民阅读环境下,创新地将产业性质的阅读推广社会力量与图书馆阅读推广一起纳入考察视野,分析图书馆阅读推广融合发展的背景、实践与研究现状、存在的问题,并将阅读推广要素作为二者融合发展的分析框架,分析阅读推广产业的概况。在此基础上,提出图书馆和阅读推广产业在阅读推广要素维度进行融合发展的路径,为解决图书馆阅读推广存在的问题、提高图书馆阅读推广的服务效能提供思路。

In the context of nationwide reading,the reading promotion socialforces with industrial nature and library reading promotion are jointly brought into the view of investigation.The paper analyzes the background,status and problems oflibrary reading promotion convergence development,and uses the reading promotion elements as theanalytical framework for the integration of the two to analyzesthe overview of reading promotion industry.Then it proposes the integration strategiesfor libraryand reading promotion industry in accordance with the reading promotion elements,which will solve the problems of library reading promotion and improve the service efficiency of library reading promotion.