雷军走过小米粥时代

Lei Jun passes through the era of millet porridge

这一年雷军很忙,年初提出了小米双轮驱动战略"手机+AIoT",年中重新挂帅小米中国区。"中国市场是我们最重要的市场。"雷军告诉《中国企业家》,他不止在一个场合表达过这样的观点,亲自挂帅的首要目的就是表明态度,即小米对于中国区业务的重视。在新开拓的欧洲市场,小米在今年第三季度获得了10.50%的市场份额,排名第四,出货量同比增长73%。然而,在处于5G更新换代节点的中国市场,小米过得并不轻松。

Lei Jun was very busy this year. At the beginning of the year, Xiaomi proposed a two-wheel-drive strategy "Mobile Phone +AIoT". In mid-year, he took over the management of China. In July, Xiaomi also became the youngest Fortune 500 company.In the newly opened European market,Xiaomi gained 10.5% market share in the third quarter of this year, ranking fourth,and shipments increased by 73% year-onyear. However, in the Chinese market where 5G is taking place of 4G, Xiaomi has not been easy. After going public, and undergoing market challenges, Lei Jun began to rethink a more forward-looking question:how to make the company more stable and controllable, while maintaining its original intention, to continue to innovate and grow in the 5G + AIoT era?