新媒体环境下戏曲动画的传播与发展

The Spread and Development of Chinese Opera Animation in the New Media Environment

中国的戏曲文化是博大精深的,主要有舞蹈、音乐、美术以及文学等艺术,是一种非常独特的艺术。我国的动画也开始利用戏曲上的一些元素,利用这些元素产生了戏曲动画,虽然现在已经有了一些成果,但是发展上还是有一些问题存在,特别是现在是大数据新媒体的时代。本文就是解析了我国戏曲动画发展中存在的一些问题,再结合新媒体技术在戏曲动画传播中的作用,提出了新媒体环境下戏曲动画的传播与发展的几点建议。

Chinese opera culture is extensive and profound, mainly including dance, music, art, literature and other arts, which is a very unique art. Our country’s animation also began to use some elements of opera to produce opera animation. Although some achievements have been made, there are still some problems in its development, especially in the era of big data and new media. This paper is to analyze some problems in the development of Chinese opera animation. Combining with the role of new media technology in the dissemination of drama animation, this paper puts forward some suggestions on the dissemination and development of drama animation in the new media environment.