信息链接、技术嵌入与网络效应：共享经济下的社会网络

Research on Social Networks in Shared Economy through Information Link,Technology Embedding and Network Effect

线上网络与线下网络共同构筑了共享经济的社会网络结构。信息链接、技术嵌入与网络效应引起共享经济下社会网络的变化。研究发现:互联网技术嵌入下的共享经济呈现出全网络化的发展趋势,这一趋势在消解结构洞资源优势的同时,塑造着网络社群。共享经济模式下的剩余价值,由传统工厂内单一维度向互联网时代的立体三维空间过渡,产生了剩余价值的三维空间格局。以技术为底色的多重嵌入与赢者通吃的网络效应重叠,同构了共享经济下的社会网络功能。共享经济为中国传统以强关系为纽带、以差序格局向外延伸的社会关系提供了更广阔的平台。共享经济下社会个体能够实现角色的多元互换,社会资源能够快速、短暂地在社会各阶层间流动,但同时也加剧了社会治理的复杂性。因此,匹配共享经济的制度供给势在必行。

Online network and offline network construct the social network structure of shared economy together.Information links,technology Embedding and network effects lead to changes in social networks in a shared economy.The research found that the shared economy embedded in Internet technology presented the trend of full network development,which eliminated the resource advantages of structural holes and shaped the network community.The surplus value in the shared economy mode transited from the single dimension of the traditional factory to the three-dimensional space in the Internet era,resulting in the three-dimensional spatial pattern of the surplus value.Multi-embedding based on technology overlapped with winner-take-all network effect,which homogenized the social network functions in the shared economy.Shared economy provided a broader platform for Chinese traditional social relations,which were tied by strong relations and extended outward in a differential pattern.Under the shared economy,social individuals can exchange social roles through Internet technology,and social resources can also flow rapidly but briefly among all social strata with the help of Internet technology.Shared economy promoted the sharing of social resources,but at the same time,it also aggravates the complexity of social governance.Therefore,it is imperative to match the institutional supplies of the shared economy.