摘要
随着互联网的快速普及与传播媒介的迅猛发展,作为网络语言一种的网络英语谐音词,在受众中迅速传播并流行开来。本课题的研究方法是文献阅读法和跨学科研究方法,考察主体是语言学和社会心理学等几门学科的相关内容,研究目的是揭示网络英语谐音词泛化现象背后折射出的互联网时代受众心理。通过本课程研究,我们发现,反精英化与外界肯定给受众带来自我满足感以及从众心理等因素最终促使网络英语谐音词泛化现象形成。
With the popularity of the Internet and the rapid development of the mass media,online English homonyms,a kind of Internet slang,have spread rapidly and become more and more popular among the public.By means of literature and interdisciplinary which mainly focuses on linguistics,education,communication,and social psychology,this study aims to analyze the generalization of online English homonyms and reveal the audiences'psychology reflected in this phenomenon during the Internet era.Results show that anti-elitism and the affirmations from the outer world will bring self-satisfaction and herd mentality to the public,which will eventually lead to the formation of the generalization of online English homonyms.
作者
孙格非
张凯
Sun Gefei;Zhang Kai(Foreign language school,Nanjing University of Aeronautics and Astronautics,Nanjing 210016,China;Library,North China Institute of Aerospace Engineering,Langfang 065000,China)
出处
《北华航天工业学院学报》
CAS
2019年第6期45-47,共3页
Journal of North China Institute of Aerospace Engineering
关键词
网络词汇
受众心理
互联网传播
Internet slang
audience analysis
Internet communication