闽菜馆海外繁荣发展研究

Study on Overseas Prosperity and Development of Fujian Cuisine Museum

以福建省餐饮企业为调查对象,通过访谈法和实地考察法探讨闽菜馆海外繁荣发展过程中存在的问题,进而提出推动闽菜馆海外繁荣发展的对策建议:建立闽菜馆品牌形象识别系统,建立海外闽菜馆配套评价与规范体系;推进闽菜馆标准化体系建设,加快海外闽菜馆连锁化发展;设立政策扶持配套资金,加强闽菜文化宣传;完善人才培训体系,加强闽菜人才培养与培训;坚持"引进来"和"走出去"相结合,加强闽菜全产业链交流合作;委托行业协会制定"福建菜走出去示范企业、示范店"评选标准,并组织相关评选及表彰。

Based on the investigation of the catering enterprises in Fujian Province,this paper explores the problems existing in the overseas prosperity and development of Fujian cuisine restaurants by means of interviews and on-the-spot investigations,and then puts forward some policy suggestions for promoting the overseas prosperity and development of Fujian cuisine restaurants,including: establishing the brand image recognition system of Fujian cuisine restaurants,and establishing the matching evaluation and norms of overseas Fujian Cu System;Promote the construction of standardization system of Fujian cuisine libraries,speed up the chain development of overseas Fujian cuisine libraries;set up supporting funds for policy support,strengthen the cultural propaganda of Fujian cuisine;improve the talent training system,strengthen the training and training of Fujian cuisine talents;adhere to the combination of"introduction"and"going out",and strengthen the exchange and cooperation of Fujian cuisine industry chain. To entrust industry associations to formulate selection criteria for"Fujian cuisine going out demonstration enterprises and demonstration stores",and organize relevant selection and recognition.