“媒介生长论”与媒介实践的现实逻辑

"Media Growth Theory " and the Realistic Logic of Media Practice

因为认识到媒介不仅是技术工具而且是媒介多元体,不只是单个媒介物而是媒介类,不只是显现的实体还是关系隐喻,于是接受"媒介即关系"的观点。进而继续考察媒介的具身现象和自生长、再生长现象,发现媒介形象总是由媒介自身参与建构的,媒介行为与媒介实践是合一的,终而提出"媒介生长论"。"媒介生长论"凸显媒介实践的具体逻辑:应从媒介偏向性转到媒介意向性,进而获致"意向充实"的敞明状态;应从观察社会的宏观视角退回中观视角,从而夯实庄重稳定的实践伦理。"媒介生长论"之于媒介文化思维有重要的现实意义:它要求在走向客体中建设主体,它强调媒介行为同步生成实践智慧。

This study realizes that media is not only a technical tool but also a multi-entity and it believes media is not only a single medium object but also a media category.In addition,it points out media is not only a visible entity but also a kind of relational metaphor.Hence,this study proposes that media is relationship and continues to explore the phenomena of embodied relationship of the media,the self-growth and re-growth of media,finding that media image is always constructed by media itself,also media behavior and media practice are integrated.Therefore,this study puts forward the concept of"media growth theory"."Media growth theory"highlights the specific logic of media practice,which defines the trajectory of media growth:from the media bias to the interactive relationship of media,and then the open state of the enrichment of direction.This study emphasizes that media studies should retreat from the macroscopic perspective of observing society and return to a meso perspective,so as to strengthen the solemn and stable practice ethics.Media growth theory has important practical significance to media cultural thinking:it requires the construction of the subject during the construction of the object,and it emphasizes the synchronization of media behavior to generate practical wisdom.