以平台思维推动中国与东盟对接——以广西为例

Promoting the Docking between China and ASEAN with Platform Thinking——Taking Guangxi as an Example

中国投资进入东盟的时机已经落后于欧美和日韩,一些发达国家的大型企业和著名品牌很早就已经入驻和布局东盟。尽管广西与东盟在贸易、投资、合作等方面都在国内较领先,但在东盟外商投资格局已经相对固化的情况下再行进入现有市场尤其是高端领域、发达国家已经深度布局领域难度较大,需要寻求恰当的时机、合适的行业以及新的契入点、突破口。市场主导、兼顾长远、前瞻布局,培育功能、搭建平台,创新面向东盟的发展模式和发展路径,以线上平台为切入应当是一个成本和风险较低、比较有效、战略布局的一种选项。

The timing of Chinese investment in ASEAN has lagged behind that of Europe,the United States and Japan and South Korea. Large companies and famous brands in some developed countries have already settled and deployed ASEAN. Although Guangxi and ASEAN are leading the way In China in trade,investment and cooperation,it is difficult for them to enter the existing market,especially in high-end areas,and the developed countries have already made deep arrangements. We need to seek appropriate opportunities,suitable industries,new entry points and breakthroughs,market leadership,long-term and forward-looking arrangements,foster functions and build platforms,and innovate the development model and path for ASEAN. The entry through the online platform should be an option for a lower cost and risk,more effective,and strategic layout.