新发展理念视角下黑龙江省冰雪旅游产业发展对策研究

Research on Countermeasures for the Development of Ice And Snow Tourism Industry in Heilongjiang Province from the Perspective of New Development Concept

依托全国冰雪旅游发展黄金时代的大背景,结合四个理念,通过文献分析、实际调研,对黑龙江省冰雪旅游产业进行深入分析。面对冬奥会的冲击、新兴冰雪势力的崛起,以及黑龙江省冰雪旅游长久以来不能有实质性进展,从优势、劣势、机遇、挑战四个方面对黑龙江省冰雪旅游产业进行全面剖析,并从创新、协调、绿色、开放、共享角度提出提升竞争力的对策建议。

Based on literature analysis and practical investigation,this paper makes an in-depth analysis of the snow and ice tourism industry in heilongjiang province based on the background of the golden age of snow and ice tourism development in China and four concepts. In the face of the impact of the Olympics,in the face of the rise of emerging ice forces,in the face of ice-snow tourism in heilongjiang province for a long time not have substantial progress,this article from the strengths,weaknesses,opportunities,challenges four aspects of ice-snow tourism industry of heilongjiang province to conduct a comprehensive analysis,and from innovation,coordination,Angle of green,open,sharing more competitive countermeasures and Suggestions are put forward.