东南亚模具行业的现状及发展趋势

Status and Development Trend of Southeast Asian Mould & Die Industry

模具是支撑各国制造业发展的重要基础。近年来,随着汽车、基建等下游需求快速增加,全球制造业逐步向成本较低的东南亚地区转移,模具需求量将会大幅增加。但东南亚地区的模具行业尚未形成覆盖全部品种、各层次水平的完整的本土生产能力,这为我国模具企业向该地区出口提供了有利契机。本文从我国模具出口东南亚的可能性和必要性出发,通过介绍东南亚模具行业现状,结合下游市场重要需求数据,为国内模具企业提供市场参考信息,并通过分析东南亚部分主要推广平台的市场份额和有效性,从线上线下两方面提出切实可行的市场开拓建议。

Mould and die play a key role in developing the manufacturing industry.Recent years have witnessed global manufacturing industry shifting to Southeast Asia and rapid increase of demands from downstream markets such as automobile and infrastructure.Local mould and die industry,however,has yet to be able to produce all types of products at all required levels,which is favorable for enterprises to cover the gap.Begin with the possibility and necessity of Chinese exports to the Southeast Asia,the article introduces local industry,demonstrates downstream demands with important market data,and finally offers some feasible suggestions on online&offline market exploration after analyzing market share and effectiveness of some popular platforms.