“互联网+农业”背景下农业企业竞争力提升问题研究——基于农业上市公司样本的实证分析

Research on the Promotion of Competitiveness of Agricultural Enterprises under the Background of “Internet + Agriculture”——An Empirical Analysis Based on Samples of Agricultural Listed Companies

在农产品市场竞争日益激烈的背景下,农业企业面临转型升级压力。"互联网+"为释放农业经济潜力、实现农业创新发展、提升农业企业竞争力带来机遇,但目前我国农业企业推进"互联网+"面临经验少、起步晚、风险高等问题。因此,探究"互联网+农业"影响农业企业竞争力的机制,识别同伴企业信息影响竞争力的外部性及时间特征,对于提升现代农业企业决策能力和竞争力至关重要。研究结果表明,实施"互联网+农业"能有效提升农业企业竞争力,但"互联网+农业"行动计划推进前后,同伴信息对于农业企业竞争力提升的作用机制明显不同。此外,"互联网+农业"同伴信息的外部性假设主要适用于非国有性质的农业上市公司,对于国有性质的农业上市公司并不明显。

Under the background of increasingly fierce competition in the agricultural product market,agricultural enterprises are facing the pressure of transformation and upgrading."Internet+"brings opportunities to release the potential of agricultural economy,realize the innovation and development of agriculture,and enhance the competitiveness of agricultural enterprises.However,at present,China’s agricultural enterprises are faced with the problems of less experience,late start and high risks in promoting"Internet+".Therefore,it is very important to explore the mechanism behind the influence of"Internet+Agriculture"on the competitiveness of agricultural enterprises and to identify the externalities and time characteristics of peer enterprise information affecting competitiveness,which is very important to enhance the decision-making ability and enterprises competitiveness of modern agricultural.The research results show that the implementation of"Internet+Agriculture"can effectively enhance the competitiveness of agricultural enterprises,but the mechanism of peer information on the competitiveness of agricultural enterprises is significantly different before and after the"Internet+Agriculture"action plan is promoted.In addition,the externality hypothesis of"Internet+agriculture"peer information are mainly applicable to non-state-owned agricultural listed companies,which are not obvious to state-owned agricultural listed companies.